Mr. Potato Head Pop! Vinyl Figure # 02

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A Hasbro retro toys classic for your Pop! Vinyl collection! This Mr. Potato Head Pop! Vinyl Figure measures approximately 3 3/4-inches tall. Comes packaged in a window display box.

Get to know your toys:

Decades before his "breakout" role in the 1995 Pixar film, Toy Story, Mr. Potato Head was a business trailblazer. As the first toy to be marketed on television, Mr. Potato Head broke new ground with ads that specifically targeted the children who used the toy, rather than the parents who paid for it.

Inventor George Lerner came up with the idea for Mr. Potato Head in 1949. Although there were similar toys on the market at the time, Lerner’s toy was the first to use three dimensional pieces. Lerner pitched Mr. Potato Head to multiple toy manufacturers but most worried that playing with vegetables would seem wasteful to Americans who had so recently lived through food rationing during WWII. Eventually, a food company agreed to pay him a small licensing fee to distribute his packet of plastic facial pieces as a prize inside their cereal boxes.